Chicago Tourism Bureau Revamps Marketing Strategy

Chicago Tourism Bureau Revamps Marketing StrategyChicago is giving itself a makeover.


The Chicago Tourism Bureau has changed its marketing strategies.  It no longer wants to be known as “The Second City,” but rather the voice.


It wants to be seen as the leader of dining, theater and cultural attractions.


Chicago Mayor Rahm Emanuel commented on the new plan in the PR Newswire report.


 “"Chicago is an international destination for both tourists and businesses, who come to enjoy our state-of-the-art facilities and unmatched assets," said Chicago Mayor Rahm Emanuel. “I support all efforts to promote the city as a destination for the world, and look forward to working with the Bureau and other partners so both residents and visitors can enjoy all our city has to offer."

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