Le Beaujolais Nouveau: France's Fall Wine Celebration

Georges Duboeuf: Le Beaujolais NouveuIf you’ve been in France during the third week of November, chances are you’ve heard the expression “Le Beaujolais Nouveau est arrivé! “ (“The New Beaujolais has arrived!”).  They day the new vintage of Beaujolais comes on to the market (always the third Thursday of November) is cause for much celebration throughout France.

 

The tradition of celebrating Beaujolais Nouveau began as a local practice in the small bars, cafes, and bistros of Beaujolais and Lyons. Each late fall, wine growers would come into these eating (and drinking) establishments and sell barrels at very reasonable prices to the owners, who would then serve it to the locals in large pitchers. Beaujolais Nouveau is hardly a “fine wine.”

 

It has always been produced quickly to drink as a table wine while the better Beaujolais vintages ferment into truly great wine. During Beaujolais Nouveau production, the “must” (thick grape juice that contains the skins, seeds, and stems) is pressed early after only three days.

 

Therefore, there are not as many tannins (which one normally finds in abundance in red wine) in Beaujolais Nouveau, making it a very drinkable, slightly fruity wine. It is meant to be served slightly chilled, making it the perfect “party drink” instead of a wine to be sipped and savored.

 

Thanks in large part to the marketing genius of one of the largest Beaujolais producers in France, Georges Duboeuf. Beaujolais Nouveau is now celebrated (and heavily consumed) throughout both smaller villages and large cosmopolitan French cities.

 

It has also become quite popular in the U.S. (if there’s a French restaurant in your city, chances are they’ll be hosting an event for Beaujolais Nouveau). Wherever you celebrate this “national” French holiday, take a moment to think about the millions of people in cafés, restaurants and bistros in France and the U.S. gulping Beaujolais Nouveau and loudly proclaiming

 

“Santé!” “Cheers!”

 

Flickr: nefariouskitt

Post your Comments












Book with OneTravel

  • Flights
  • Hotels
  • Cars
From:
To:
Click here for calendar
Time:
Click here for calendar
Time:
Adults:
Seniors: (65+)
Children:(2-11)
Infants on lap:
Infants on seat:
Class:
Save on Bookings with 3+ pax
or hotel stays of 3+ nights
this month withSM25

RecentPosts

  • Stay, See, Savor: 24 Hours in AustinComments: 0Rating: 0 / 0


  • By:Jen Westmoreland Bouchard, last post 15 Oct 2014
  • A dynamic and eclectic city that is steeped in history, Austin is one of the true gems of Texas. You’ll definitely want to spend more than twenty-four hours here, but if that’s all you’ve got, here are my suggestions for where to stay, what to see, and what to savor....read more

  • 5 Big Exhibitions in London NowComments: 1Rating: 0 / 0

    1
  • By:Chris Osburn, last post 14 Oct 2014
  • This week sees the annual Frieze Art Fair descend upon London. With it comes a scope of art related activities and satellite events across town with some of London's best known galleries taking advantage of this time of heightened buzz to put on their biggest shows of the year. Here's a list of five of the biggest exhibitions around town that are on now and well worth checking out....read more

  • 4 Travel Lessons Learned From Christopher Columbus’ MistakesComments: 0Rating: 0 / 0


  • By:Suzy Guese, last post 13 Oct 2014
  • Before you set sail on your own travels of discovery, be sure to keep these travel lessons in mind, all learned from the mistakes of Columbus. He might have sailed the ocean blue, but he didn’t always go about travel in the best of ways....read more

  • 5 Scan-tastic Reasons to Visit Sweden's Koster IslandsComments: 0Rating: 0 / 0


  • By:Chris Osburn, last post 10 Oct 2014
  • About a month back I had the pleasure of visiting the Koster Islands, Sweden's most westerly populated (if only sparsely) islands. Just south of the Norwegian coast, it’s a rugged and beautiful part of the world and a great place to “get away from it all” without having to give up on any creature comforts....read more

  • October is National Poetry Month in Great BritainComments: 0Rating: 0 / 0


  • By:Jen Westmoreland Bouchard, last post 09 Oct 2014
  • Throughout the month of October, Great Britain celebrates historic and contemporary poets. Founded in 2000, National Poetry Month kicks off on National Poetry Day, which is typically held on the first Thursday of October (this year it was October 2nd). The festivities continue all month long with poetry readings, book releases, library events, and educational opportunities....read more