London’s 2012 Summer Olympic Games: A Design Perspective

London Olympics 2012 Design | OneTravel, flickr: Ben Sutherland

 

On July 27th, 2012, all eyes will be on London as the 2012 Summer Olympic Games kick off with what is sure to be an impressive opening ceremony. In fact, there are many impressive things about the Olympics: the athletic ability and determination of the competitors; the sheer amount of money and organization required to host the Olympic Games; the extent of the global television coverage. This summer, add design prowess to that list. That’s right, the London Olympic Games are set to be some of the most attractive yet.

Great Britain’s Olympic Kit

Designed by Stella McCartney and Adidas

One thing is for sure: Great Britain’s athletes competing in the London 2012 Summer Olympic Games will be aesthetic champions. The competitors’ uniforms feature an abstracted British flag in blue tones. Splashes of red on the collar and lapels, and in the form of knee highs or shoes, accent the blue and white design. A clean and classic look, with a twist--- exactly what one would expect from Stella McCartney.

London’s Olympic Torch

Designed by UK design studio, Barber Osgerby (Edward Barber and Jay Osgerby)

The striking 2012 Summer Olympic torch recently won an award from London’s Design Museum. The torch has 8,000 laser-cut holes that serve both a symbolic and a scientific purpose. According to the designers, the holes represent the number of people who will participate in the torch relay. From a more pragmatic standpoint, the holes prevent heat from being conducted down the handle, making the torch safer to carry.

The Velodrome

Designed by Hopkins Architects

London’s approach to building structures for the 2012 Summer Olympics has been to focus on sustainable, long-term improvements to the city. In doing so, they called upon some of the UK’s best architects and designers to come up with memorable structures that would also improve London’s design landscape. One of these is the Velodrome, which will host the track cycling events. The stunning metal roof is also incredibly functional--- it collects rainwater that is then reused, increasing the structure’s water efficiency.

 

Photo: Ben Sutherland

 

'Like' us on Facebook for more Olympic coverage!  

Post your Comments












Book with OneTravel

  • Flights
  • Hotels
  • Cars
From:
To:
Click here for calendar
Time:
Click here for calendar
Time:
Adults:
Seniors: (65+)
Children:(2-11)
Infants on lap:
Infants on seat:
Class:
$ 15 OFF
Big Savings Coupon Code: Blog15

RecentPosts

  • 3 Key Phrases to Know When Eating Out in FranceComments: 0Rating: 0 / 0


  • By:Jen Westmoreland Bouchard, last post 14 Aug 2014
  • France’s culinary culture is incredibly rich and varied. One of the things I enjoy most when I visit France is dining out pretty much any chance I can get. However, enjoying a meal in a French restaurant comes with a set of social norms that many Americans are not used to (and most don’t take the time to learn). Set yourself apart from the other American tourists and impress your serveur/serveuse with your knowledge of étiquette française. These three phrases are easy to master and will go a long way toward improving your dining experience....read more

  • 5 Tips for Avoiding Tourist TrapsComments: 0Rating: 0 / 0


  • By:Jen Westmoreland Bouchard, last post 13 Aug 2014
  • Let’s be honest, some tourist attractions are well worth experiencing, but others are simply a waste of time and money. Rest assured, even the most seasoned traveler falls prey to tourist traps from time to time (or perhaps I’m just speaking for this seasoned traveler). However, there are some tried and true techniques you can use to avoid tourist traps the next time you’re in an unfamiliar place. Here are my top five suggestions....read more

  • 5 Tips For Learning a New LanguageComments: 0Rating: 0 / 0


  • By:Suzy Guese, last post 13 Aug 2014
  • Learning a new language is never easy. Many beginners end up throwing in the towel. If you want to make picking up a new language a little bit more manageable and less of a tongue twister, here are five tips to follow that will have you blabbing in a new language in no time....read more

  • Extend Your Summer! @VisitFlorida Blogger Kara Franker Talks Ft. LauderdaleComments: 0Rating: 0 / 0


  • By:OneTravel Staff, last post 13 Aug 2014
  • Planning a Florida getaway CAN be as stress-free as your time spent on the sand. We asked pro wanderer and OneTravel Twitter chat co-host Kara Franker of Kara On the Coast to share her best summer packing tips, first travel experience, and what sets Ft. Lauderdale apart as a vacation destination....read more

  • 7 Exciting Things To Do in Fort LauderdaleComments: 0Rating: 0 / 0


  • By:Suzy Guese, last post 12 Aug 2014
  • Fort Lauderdale was once the spring-breaker’s go-to destination. While the city on the southeast coast of Florida still attracts those looking to soak up the sand, sun, surf and maybe a cocktail or two, the city is showing a different crowd another side. From historic homes to mermaid shows, Fort Lauderdale surprises with its rich natural scene, art and culture. You won’t want to miss these seven exciting attractions in town....read more