London’s 2012 Summer Olympic Games: A Design Perspective

London Olympics 2012 Design | OneTravel, flickr: Ben Sutherland

 

On July 27th, 2012, all eyes will be on London as the 2012 Summer Olympic Games kick off with what is sure to be an impressive opening ceremony. In fact, there are many impressive things about the Olympics: the athletic ability and determination of the competitors; the sheer amount of money and organization required to host the Olympic Games; the extent of the global television coverage. This summer, add design prowess to that list. That’s right, the London Olympic Games are set to be some of the most attractive yet.

Great Britain’s Olympic Kit

Designed by Stella McCartney and Adidas

One thing is for sure: Great Britain’s athletes competing in the London 2012 Summer Olympic Games will be aesthetic champions. The competitors’ uniforms feature an abstracted British flag in blue tones. Splashes of red on the collar and lapels, and in the form of knee highs or shoes, accent the blue and white design. A clean and classic look, with a twist--- exactly what one would expect from Stella McCartney.

London’s Olympic Torch

Designed by UK design studio, Barber Osgerby (Edward Barber and Jay Osgerby)

The striking 2012 Summer Olympic torch recently won an award from London’s Design Museum. The torch has 8,000 laser-cut holes that serve both a symbolic and a scientific purpose. According to the designers, the holes represent the number of people who will participate in the torch relay. From a more pragmatic standpoint, the holes prevent heat from being conducted down the handle, making the torch safer to carry.

The Velodrome

Designed by Hopkins Architects

London’s approach to building structures for the 2012 Summer Olympics has been to focus on sustainable, long-term improvements to the city. In doing so, they called upon some of the UK’s best architects and designers to come up with memorable structures that would also improve London’s design landscape. One of these is the Velodrome, which will host the track cycling events. The stunning metal roof is also incredibly functional--- it collects rainwater that is then reused, increasing the structure’s water efficiency.

 

Photo: Ben Sutherland

 

'Like' us on Facebook for more Olympic coverage!  

Post your Comments












Book with OneTravel

  • Flights
  • Hotels
  • Cars
From:
To:
Click here for calendar
Time:
Click here for calendar
Time:
Adults:
Seniors: (65+)
Children:(2-11)
Infants on lap:
Infants on seat:
Class:
Save on Bookings with 3+ pax
or hotel stays of 3+ nights
this month withSM25

RecentPosts

  • In My Bag: Ann’s Timeless TreasureComments: 0Rating: 0 / 0


  • By:Jen Westmoreland Bouchard, last post 22 Aug 2014
  • In this blog post series, I interview world travelers about objects that came home in their bags and what those objects mean to them. This week’s post features Ann Lonstein, a woman of the world and travel writer. You can read more of Ann’s work at everyjourneytraveled.wordpress.com or in her recent chapbook entitled Everything is a Journey....read more

  • Oops! How To Say You’re Sorry in 12 LanguagesComments: 0Rating: 0 / 0


  • By:Suzy Guese, last post 22 Aug 2014
  • Being a traveler can have its downfalls, like when you offend someone in another language and have no idea how to apologize. To avoid offending those as you travel or to make up for a mistake, here’s how to properly say, “I’m sorry” in 12 different languages. Manners can go a long way in any language....read more

  • New Distillery Tours in LouisianaComments: 1Rating: 0 / 0

    1
  • By:Chris Osburn, last post 21 Aug 2014
  • Thirsty for a taste of something local in Louisiana? Two new distilleries in south Louisiana have recently started to offer tours of their facilities along with onsite tastings of their products made with Louisiana ingredients, and a third distillery is under construction with the promise of plenty more tours and tastings to come. Here's a look at this newbie trio of Lousiana distilleries bringing traditional spirit production back to the Deep South....read more

  • 4 UNESCO World Heritage Sites in Italy You’re MissingComments: 0Rating: 0 / 0


  • By:Suzy Guese, last post 20 Aug 2014
  • There are plenty of UNESCO World Heritage Sites in Italy that are less visited. If you want to have a few of these wonders to yourself or even just to share with a handful of people, be sure to head to these four sites with UNESCO’s stamp of approval that aren’t as famous as the rest....read more

  • The 4 Apps I Use Most for Getting around LondonComments: 0Rating: 0 / 0


  • By:Chris Osburn, last post 19 Aug 2014
  • When visiting a new city, do you ever wonder what apps the locals use to get around? Here's a look at four apps that I use most often when moving around London. All are available to download for free....read more