London’s 2012 Summer Olympic Games: A Design Perspective

London Olympics 2012 Design | OneTravel, flickr: Ben Sutherland

 

On July 27th, 2012, all eyes will be on London as the 2012 Summer Olympic Games kick off with what is sure to be an impressive opening ceremony. In fact, there are many impressive things about the Olympics: the athletic ability and determination of the competitors; the sheer amount of money and organization required to host the Olympic Games; the extent of the global television coverage. This summer, add design prowess to that list. That’s right, the London Olympic Games are set to be some of the most attractive yet.

Great Britain’s Olympic Kit

Designed by Stella McCartney and Adidas

One thing is for sure: Great Britain’s athletes competing in the London 2012 Summer Olympic Games will be aesthetic champions. The competitors’ uniforms feature an abstracted British flag in blue tones. Splashes of red on the collar and lapels, and in the form of knee highs or shoes, accent the blue and white design. A clean and classic look, with a twist--- exactly what one would expect from Stella McCartney.

London’s Olympic Torch

Designed by UK design studio, Barber Osgerby (Edward Barber and Jay Osgerby)

The striking 2012 Summer Olympic torch recently won an award from London’s Design Museum. The torch has 8,000 laser-cut holes that serve both a symbolic and a scientific purpose. According to the designers, the holes represent the number of people who will participate in the torch relay. From a more pragmatic standpoint, the holes prevent heat from being conducted down the handle, making the torch safer to carry.

The Velodrome

Designed by Hopkins Architects

London’s approach to building structures for the 2012 Summer Olympics has been to focus on sustainable, long-term improvements to the city. In doing so, they called upon some of the UK’s best architects and designers to come up with memorable structures that would also improve London’s design landscape. One of these is the Velodrome, which will host the track cycling events. The stunning metal roof is also incredibly functional--- it collects rainwater that is then reused, increasing the structure’s water efficiency.

 

Photo: Ben Sutherland

 

'Like' us on Facebook for more Olympic coverage!  

Post your Comments












Book with OneTravel

  • Flights
  • Hotels
  • Cars
From:
To:
Click here for calendar
Time:
Click here for calendar
Time:
Adults:
Seniors: (65+)
Children:(2-11)
Infants on lap:
Infants on seat:
Class:
Save on Bookings with 3+ pax
or hotel stays of 3+ nights
this month withSM25

RecentPosts

  • An Unusual Cup of Joe: 4 Unique Coffee Shops To Get Your Caffeine FixComments: 0Rating: 0 / 0


  • By:Suzy Guese, last post 20 Oct 2014
  • From coffee houses that are part bicycle shop to those that infuse their coffee with Coca-Cola or shut off the Wi-Fi, here are four unique coffee shops across the country to get your caffeine fix....read more

  • Follow Scotland's Historic Malt Whisky TrailComments: 1Rating: 0 / 0

    1
  • By:Chris Osburn, last post 17 Oct 2014
  • The world famous and one of a kind Malt Whisky Trail in Scotland passes through seven Speyside working distilleries, as well as a historic distillery and Britain's only cooperage. Though hardly inclusive of the numerous distilleries in the Speyside area, the trailserves as an excellent spine through the region. Indeed, any visit to all of the venues along this stretch of green Scottish countryside would result in plenty of knowledge about a Scottish and a wealth of memories....read more

  • Spotlight on Spain: FlamencoComments: 0Rating: 0 / 0


  • By:Jen Westmoreland Bouchard, last post 16 Oct 2014
  • One of my most memorable evenings in another country was the one I spent in a flamenco club in Granada. Everything about the performance captivated me, from the intricate guitar melodies to the expressive vocalizations to the precise hand movements and declarative stomps of the dancers. Flamenco is an extremely rich and captivating part of Spanish culture....read more

  • Stay, See, Savor: 24 Hours in AustinComments: 0Rating: 0 / 0


  • By:Jen Westmoreland Bouchard, last post 15 Oct 2014
  • A dynamic and eclectic city that is steeped in history, Austin is one of the true gems of Texas. You’ll definitely want to spend more than twenty-four hours here, but if that’s all you’ve got, here are my suggestions for where to stay, what to see, and what to savor....read more

  • 5 Big Exhibitions in London NowComments: 1Rating: 0 / 0

    1
  • By:Chris Osburn, last post 14 Oct 2014
  • This week sees the annual Frieze Art Fair descend upon London. With it comes a scope of art related activities and satellite events across town with some of London's best known galleries taking advantage of this time of heightened buzz to put on their biggest shows of the year. Here's a list of five of the biggest exhibitions around town that are on now and well worth checking out....read more