On July 27th, 2012, all eyes will be on London as the 2012 Summer Olympic Games kick off with what is sure to be an impressive opening ceremony. In fact, there are many impressive things about the Olympics: the athletic ability and determination of the competitors; the sheer amount of money and organization required to host the Olympic Games; the extent of the global television coverage. This summer, add design prowess to that list. That’s right, the London Olympic Games are set to be some of the most attractive yet.
Great Britain’s Olympic Kit
Designed by Stella McCartney and Adidas
One thing is for sure: Great Britain’s athletes competing in the London 2012 Summer Olympic Games will be aesthetic champions. The competitors’ uniforms feature an abstracted British flag in blue tones. Splashes of red on the collar and lapels, and in the form of knee highs or shoes, accent the blue and white design. A clean and classic look, with a twist--- exactly what one would expect from Stella McCartney.
London’s Olympic Torch
Designed by UK design studio, Barber Osgerby (Edward Barber and Jay Osgerby)
The striking 2012 Summer Olympic torch recently won an award from London’s Design Museum. The torch has 8,000 laser-cut holes that serve both a symbolic and a scientific purpose. According to the designers, the holes represent the number of people who will participate in the torch relay. From a more pragmatic standpoint, the holes prevent heat from being conducted down the handle, making the torch safer to carry.
Designed by Hopkins Architects
London’s approach to building structures for the 2012 Summer Olympics has been to focus on sustainable, long-term improvements to the city. In doing so, they called upon some of the UK’s best architects and designers to come up with memorable structures that would also improve London’s design landscape. One of these is the Velodrome, which will host the track cycling events. The stunning metal roof is also incredibly functional--- it collects rainwater that is then reused, increasing the structure’s water efficiency.
Photo: Ben Sutherland
'Like' us on Facebook for more Olympic coverage!
Get new posts delivered by email:
Top Travel Deals on RSS
4 Delicious European Food Museums To VisitComments: 0Rating: 0 / 0
These great museums feed your mind as well as your face!...read more
3 Ways to Celebrate Victoria Day Weekend in CanadaComments: 0Rating: 0 / 0
We've got some last-minute ideas on how to celebrate!...read more
3 Natural Wonders To Uncover in VenezuelaComments: 0Rating: 0 / 0
Whether you want to bathe in the tallest waterfall on the planet or stick an umbrella in the sands of your own private island, Venezuela delivers....read more
Tel Aviv Makes Online Access Easy and FreeComments: 1Rating: 0 / 0
It's easier than ever to use your mobile devices while visiting Israel!...read more
4 Things You Can ONLY Do in Seoul, South KoreaComments: 0Rating: 0 / 0
A trip to Seoul is unique in more ways than one!...read more
Some of the content posted herein are the views and opinions of the individual blogger's and do not represent the views and opinions of OneTravel. It may be the case that OneTravel is partnering with a particular travel supplier mentioned in a blog post, however, all views and opinions expressed herein by parties other then OneTravel are by the respective bloggers.
© 2015 W K Travel, Inc. All rights reserved. California: CST #2090295-40, Nevada: SOT #2007-0081, Iowa: SOT #883, Washington: SOT #602785938, Florida: SOT #ST38063