In an attempt to boost revenue and sell more tickets, the New York City Metropolitan Opera has announced new dynamic ticket pricing for the 2012-13 season.
That means a rise in price for the most in-demand seats but a sharp decrease in the cost of cheap seats. The cost of the cheapest ticket will fall from $25 to just $20, according to the Wall Street Journal.
The plan will increase the average cost of all tickets by about seven percent and increase revenue by about 1.5 percent.
Despite the net rise in average ticket price, more than one third of the Met Opera’s 3,800 seats will now cost less than $100.
CC Flickr photo credit: Ralph Daily
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