Five months after United and Continental airlines merged to form the world’s largest airline, the carrier will kick off a new interim ad campaign.
The new ads, which will feature the United name and Continental logo, will appear on billboards and in the airline’s Hemispheres magazine starting Tuesday.
The airline said it plans to expand the campaign to newspapers and magazines later in March.
The company will pay specific attention to the New York City market; Newark Liberty International is a major hub for Continental.
The airline has already re-branded 155 aircraft as it works toward total integration by March 2012.
Officials said the interim campaign will be replaced with a more permanent advertising strategy when full integration is complete.
Source: Wall Street Journal
Get new posts delivered by email:
Top Travel Deals on RSS
Enter Your Photo in The Spookiest Spots in America ContestComments: 0Rating: 0 / 0
Got a pic of a scary locale? You could win big!...read more
4 Tasty Vegetarian Restaurants in the U.S.Comments: 0Rating: 0 / 0
In celebration of World Vegetarian Day, dine at one of these unexpected locations!...read more
Flying to Your Campsite? Carry On These Tips.Comments: 1Rating: 0 / 0
Getting you to the great outdoors as quickly & painlessly as possible!...read more
7 Epic Theaters You Should See On Your TravelsComments: 0Rating: 0 / 0
Take in a show at one of these historic locations!...read more
4 Tips For Selecting a Language School AbroadComments: 0Rating: 0 / 0
Before you shell out big bucks to learn a language, do your research!...read more
Some of the content posted herein are the views and opinions of the individual blogger's and do not represent the views and opinions of OneTravel. It may be the case that OneTravel is partnering with a particular travel supplier mentioned in a blog post, however, all views and opinions expressed herein by parties other then OneTravel are by the respective bloggers.
© 2015 W K Travel, Inc. All rights reserved. California: CST #2090295-40, Nevada: SOT #2007-0081, Iowa: SOT #883, Washington: SOT #602785938, Florida: SOT #ST38063