Five months after United and Continental airlines merged to form the world’s largest airline, the carrier will kick off a new interim ad campaign.
The new ads, which will feature the United name and Continental logo, will appear on billboards and in the airline’s Hemispheres magazine starting Tuesday.
The airline said it plans to expand the campaign to newspapers and magazines later in March.
The company will pay specific attention to the New York City market; Newark Liberty International is a major hub for Continental.
The airline has already re-branded 155 aircraft as it works toward total integration by March 2012.
Officials said the interim campaign will be replaced with a more permanent advertising strategy when full integration is complete.
Source: Wall Street Journal
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