Five months after United and Continental airlines merged to form the world’s largest airline, the carrier will kick off a new interim ad campaign.
The new ads, which will feature the United name and Continental logo, will appear on billboards and in the airline’s Hemispheres magazine starting Tuesday.
The airline said it plans to expand the campaign to newspapers and magazines later in March.
The company will pay specific attention to the New York City market; Newark Liberty International is a major hub for Continental.
The airline has already re-branded 155 aircraft as it works toward total integration by March 2012.
Officials said the interim campaign will be replaced with a more permanent advertising strategy when full integration is complete.
Source: Wall Street Journal
Get new posts delivered by email:
Top Travel Deals on RSS
4 Essential Tips For Learning a Language on a Study AbroadComments: 0Rating: 0 / 0
Immerse yourself in a foreign tongue & increase your comprehension!...read more
4 Places to Celebrate World Turtle Day in FloridaComments: 0Rating: 0 / 0
Honoring our shelled friends in the Sunshine State!...read more
Why You Should Visit St. Petersburg During White NightsComments: 0Rating: 0 / 0
4 more reasons to visit this beautiful Russian city, during its most magical time of year!...read more
4 Basic Tips For Tipping in EuropeComments: 0Rating: 0 / 0
It's National Waiter/Waitress Day, but we're helping you on your international tipping etiquette!...read more
Find Sicily’s Tastiest Spots with the Free Agromobile AppComments: 0Rating: 0 / 0
Navigate the food of the region with your smartphone!...read more
Some of the content posted herein are the views and opinions of the individual blogger's and do not represent the views and opinions of OneTravel. It may be the case that OneTravel is partnering with a particular travel supplier mentioned in a blog post, however, all views and opinions expressed herein by parties other then OneTravel are by the respective bloggers.
© 2015 W K Travel, Inc. All rights reserved. California: CST #2090295-40, Nevada: SOT #2007-0081, Iowa: SOT #883, Washington: SOT #602785938, Florida: SOT #ST38063