Five months after United and Continental airlines merged to form the world’s largest airline, the carrier will kick off a new interim ad campaign.
The new ads, which will feature the United name and Continental logo, will appear on billboards and in the airline’s Hemispheres magazine starting Tuesday.
The airline said it plans to expand the campaign to newspapers and magazines later in March.
The company will pay specific attention to the New York City market; Newark Liberty International is a major hub for Continental.
The airline has already re-branded 155 aircraft as it works toward total integration by March 2012.
Officials said the interim campaign will be replaced with a more permanent advertising strategy when full integration is complete.
Source: Wall Street Journal
Get new posts delivered by email:
Top Travel Deals on RSS
Visit the Irish Island Featured in Star WarsComments: 0Rating: 0 / 0
Skellig Micheal is sure to 'awaken' an urge to visit Ireland!...read more
Our Top 10 Posts of 2015: The Best of OneTravelComments: 1Rating: 0 / 0
Here’s a look at our top 10 posts—offering perennial tips and inspiration to prepare you for your 2016 adventures....read more
Five Ways to Spend the Holiday Season in Vegas, Baby!Comments: 0Rating: 0 / 0
Vegas sure knows how to do it up for the holidays. Here are five suggestions for how to spend this season in Sin City....read more
Denver: Top 5 Reasons Why Frosty the Snowman Loves To Vacation HereComments: 0Rating: 0 / 0
3 of the Oldest Synagogues in the WorldComments: 0Rating: 0 / 0
In celebration of Hanukkah, let's take a look at some of the oldest, still functioning synagogues in the world!...read more
Some of the content posted herein are the views and opinions of the individual blogger's and do not represent the views and opinions of OneTravel. It may be the case that OneTravel is partnering with a particular travel supplier mentioned in a blog post, however, all views and opinions expressed herein by parties other then OneTravel are by the respective bloggers.
© 2015 W K Travel, Inc. All rights reserved. California: CST #2090295-40, Nevada: SOT #2007-0081, Iowa: SOT #883, Washington: SOT #602785938, Florida: SOT #ST38063